Digital Marketing Company in India

Welcome to Crossworld India, your one-stop destination for all your digital marketing needs in India. We are a team of passionate individuals who are dedicated to helping businesses of all sizes grow and succeed in the digital world.

Our team comprises of experienced professionals who have a deep understanding of the ever-evolving digital landscape. We specialize in a wide range of digital marketing services, including search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), email marketing, content marketing, and more.

At Crossworld India, we believe that every business is unique, and hence we offer customized solutions that are tailored to meet the specific needs of our clients. Our approach is data-driven, and we rely on the latest tools and techniques to ensure that our clients get the best results possible.

Our SEO services are designed to help businesses improve their online visibility and rank higher on search engines like Google. We use a combination of on-page and off-page optimization techniques to ensure that our clients get the best results possible.

Our social media marketing services are focused on helping businesses engage with their audience and build a strong online presence. We create and manage social media campaigns across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and more.

Our PPC advertising services are designed to help businesses drive targeted traffic to their website and generate more leads and sales. We create and manage PPC campaigns across various platforms, including Google Ads, Bing Ads, Facebook Ads, and more.

Our email marketing services are designed to help businesses reach out to their target audience and keep them engaged with relevant content. We create and manage email campaigns that are personalized and targeted to ensure maximum engagement and conversions.

Our content marketing services are designed to help businesses create and distribute content that is engaging, informative, and relevant to their audience. We create and distribute content across various channels, including blogs, social media, email, and more.

At Crossworld India, we are committed to providing our clients with the highest quality digital marketing services at competitive prices. We understand that every business has unique needs and goals, and hence we offer customized solutions that are tailored to meet their specific requirements.

So, if you are looking for a reliable and experienced digital marketing company in India, look no further than Crossworld India. Contact us today to learn more about our services and how we can help your business grow and succeed in the digital world.

What is a Digital Marketing Strategy?

In order to develop a digital marketing strategy, it is necessary to determine which specific objectives can be met online. The success of an organisation may depend on how well a digital marketing plan is implemented, especially in an era where more and more people conduct business on mobile devices.

It is crucial to distinguish between digital marketing and digital strategy. Digital marketing is a vital tool for achieving your goals while maintaining an online presence. We are constantly linked thanks to technology, such as cell phones and tablets, and this exposure makes it simple to identify your target market.

Stages of Digital Marketing Strategy

There are five elements to developing an effective digital marketing strategy that will nurture customers throughout their encounters with your business. A digital marketing strategy consists of five phases: plan, reach, act, convert, and engage.

1. Plan:
Adopt a data-driven strategy, assess the efficacy of current digital marketing, and develop an improvement plan. Metrics and analytics can be customised, and KPI dashboards can be made. Make use of a digital-focused strategy. The digital transformation solutions assist managers and marketers in creating an all-encompassing, data-driven, and useful digital marketing strategy that supports their organization’s overall objective.

2. Reach:
Keep a look out for updates to SERP features and structured data in 2022. Increase site traffic by incorporating the most recent, essential online marketing techniques into your digital marketing strategy. Tracking core changes and EAT (Expertise, Authoritativeness, and Trustworthiness) will help you expand your reach. The keyword approach should be changed to reflect the rise in local voice searches in order to attract local customers.

3. Act:
Encourage interaction on your website or on social media to assist you generate more leads in the future. It’s crucial to impact your target audience’s subsequent sales funnel stages after you’ve identified them.

4. Marketing content:
Throughout the customer lifecycle, strategic content marketing is used to engage, motivate, inform, and persuade potential customers.

5. UX/CX (user experience):
It would be beneficial to have a look at the numerous developments in interaction design and web design that have been demonstrated to improve content engagement and have an impact on user behaviour on your website or social media platforms.

6. Convert:
The ultimate goal of your prepared digital marketing strategy is to convert more customers. Use retargeting, nurturing, and conversion rate optimisation to remind and persuade your audience to buy online or offline if the phone and face-to-face channels are important to you.

7. Engage:
Utilising the web, email, and social media marketing to create hyper-personalized marketing campaigns based on your data about them will improve your tailored communications. The following options are available to modern digital marketers for consumer engagement research and testing:

A/B testing
Customer personas
Customer journey and
content mapping
Voice of customer surveys
Path analysis
Website customer intent surveys
Usability studies of digital experiences
Multivariate testing

Digital Marketing Platforms with Strategies

Social Media
Influencer Marketing
Content Marketing
Email Marketing
Search Engine Optimization (SEO)
Pay-per-click (PPC)
Affiliate Marketing
Mobile marketing
Marketing Automation Platforms
Marketing Analytics Platforms

1. Social Media Marketing Platforms:

On average, consumers have about 8 social media accounts.
The average adult spends an average of 2 hours and 22 minutes on social media per day – that’s almost 2 and a half hours for businesses to interact with and convert consumers every day.
Out of the 5.11 billion people who have a phone, 3.26 billion access social media using it.
People spend about 1/7th of their waking time on social platforms.
64% of consumers want brands to connect with them on social – this is practically an invitation to interact, and ultimately, convert.

Social media platforms give marketers a variety of options to connect with their prospects. First, marketing teams can use these channels to share sponsored content and paid advertisements. Each platform offers marketing teams a chance to build paid ad campaigns and segment users so that these ads show up in the feeds of members of the desired audience. While every platform is different, the majority of them offer the ability for marketing teams to place ads based on factors such as location, job title, interests, age, etc. to make sure that a company’s social media posts are seen by the right people

2. Influencer Marketing:

Influencer marketing is yet another powerful strategy for using digital marketing channels to reach target audiences. Celebrities, websites, and other individuals who are thought to be authorities in their fields and have similar beliefs can all be partners for brands. The followers of these influencers can then be reached by brands through branded content and offers. Influencer marketing has been a success for many marketers, with 90% of them indicating that it was on par with or better than other channels they employ.

Furthermore, one out of every two women who made a purchase did so based on an influencer’s recommendation. Influencer marketing has the potential to be a highly effective strategy for increasing engagement and revenue for your company because nearly half of social media users trust brand recommendations from influencers.

3. Email Marketing:

Email marketing campaigns to send them tailored newsletters or offers based on their prior purchasing behaviour or engagement with the brand. A small extra incentive could easily tip the scales from a “abandoned cart” to a completed purchase if a person has interacted with a couple of your brand’s touchpoints, such as an email offer for 10% off the items they have been contemplating or free shipping.

Almost 60% of consumers claim that email influences their buying choices. Additionally, subscribers are more likely to open transactional emails—emails that assist a customer in doing something, like completing a purchase or resetting a login—than other types of emails.

4. Content Marketing:

With the use of content marketing, marketing teams can be proactive about educating customers about new and existing items in a casual, unhurried manner as well as about responding to their users’ inquiries. The three stages of the buyer’s journey are addressed by the written content, videos, and other marketing assets that digital marketing teams produce.

The awareness stage: Buyer realizes they have a need

The consideration stage: Buyer determines a course of action to meet this need

The decision stage: Buyer decides on a product / service to purchase to meet the need

5. Search Engine Optimization (SEO) Marketing:

Content marketing and search engine optimisation, or “SEO,” frequently work together. Content pieces written and posted online by the company for their website, blog, or other digital marketing platforms can be written and posted in such a way that it is more likely that prospective customers will see them than similar content written and posted online by their rivals. Because the customer is using a search engine, like Google, to find information about a product or service, this writing and posting strategy and all the techniques and considerations it entails are known as “search engine optimisation.”

When carried out properly, SEO can be a very powerful component of a company’s marketing plan. In reality, 53% of consumers claim to use search engines to investigate potential purchases before making a decision, and 51% of smartphone users claim to have found a new good or service by using a search engine on their devices.

6. Pay-per-click (PPC):

Pay-per-click (PPC) advertising is a type of compensated promotion that enables marketing teams to essentially buy website visitors. Marketers pay a charge each time their ad is clicked on and position advertisements on websites or search engines like Google and Microsoft Bing. While banner ads on websites typically have set prices, these ads frequently appear at the top of search results pages and are typically determined by bids on particular keywords.

If the shoe company had been using a PPC ad campaign as a part of their digital marketing strategy, the potential customer could have just as easily clicked on the company’s ad on the first page of Google instead of their blog and purchased the shoes directly. Let’s use the example of the consumer buying athletic shoes.

Both PPC and content marketing are efficient ways to direct customers to a company’s website and boost sales, even though they are frequently used in tandem. In fact, a lot of companies discover that PPC, when done correctly, gives them a 200% return on investment (ROI) by giving them $2 for every $1 invested!

7. Affiliate Marketing:

Similar to referral programmes, affiliate marketing is collaborating with other people or businesses on your product’s promotion in return for a cut of the sales that can be ascribed to their efforts. This is a way to reduce expenses and outsource some of the labor-intensive aspects of advertising, but you’re entrusting the reputation of your company to someone else, so this kind of marketing frequently necessitates more thorough monitoring and surveillance.

8. Mobile Marketing:

Many of the digital marketing techniques mentioned above can be used in mobile marketing campaigns, which typically make use of text messages, social media, email, push notifications, and mobile applications. As the number of mobile shoppers increases to an estimated 187.5 million users by 2024, the significance of mobile marketing is likely to increase. Digital marketers must consider how to adapt their current marketing strategies for mobile in light of the obvious shift towards mobile in order to provide a seamless and user-friendly experience.

9. Marketing Automation Platforms:

Any digital marketing strategy can benefit greatly from the use of marketing automation platforms. Marketing automation can be “stacked” on top of existing digital marketing platforms, just like so many other digital marketing tactics, to amplify and boost their effects.

Marketing automation platforms can be best understood as computer programmes that can carry out ordinary marketing tasks on behalf of a company without the involvement of a human being. An important advantage of marketing automation platforms is their ability to “run” certain aspects of a company’s marketing strategy without the need for additional staff or higher payroll costs.

10. Marketing Analytics Platforms:

Businesses can use marketing analytics tools to gather and analyse the data from their digital marketing initiatives to see how successful they have been, what ROI they can expect from them, and what can be done to boost future marketing revenue.

A report card is useful to a student, and marketing analytics tools are useful to businesses since without knowing the results of your digital marketing activities, you won’t know how to improve them in the future. In fact, according to 21% of businesses, using marketing analytics is the best strategy to gain and keep a competitive advantage over rival firms.

How to Create a Social Media Marketing Strategy?

Define Your Objectives: The first step in creating a social media marketing strategy is to define your objectives. What do you want to achieve with your social media marketing?Do you want to increase brand awareness, generate leads, drive traffic to your website, or something else? Once you know what you want to achieve, you can start developing a strategy to achieve those objectives.

Identify Your Target Audience:
The next step is to identify your target audience. Who are you trying to reach with your social media marketing? What are their interests, needs, and preferences? Understanding your target audience will help you create content that resonates with them and engages them.

Choose the Right Social Media Platforms:
Not all social media platforms are created equal. You need to choose the right platforms based on your objectives and target audience.

For example, if you’re targeting a younger audience, you might want to focus on platforms like TikTok and Snapchat, whereas if you’re targeting professionals, LinkedIn might be a better option.

Develop a Content Strategy:
Once you know your objectives, target audience, and social media platforms, it’s time to develop a content strategy. What type of content do you want to create? How often do you want to post? What tone do you want to use? Your content should be tailored to your target audience and should align with your overall objectives.

Monitor and Analyze Your Results:
Finally, it’s important to monitor and analyze your results. This will help you understand what’s working and what’s not, so you can make adjustments to your strategy as needed. Use tools like Google Analytics and social media analytics to track your results and make data-driven decisions.

Social media marketing is a powerful tool that can help you grow your business and reach a larger audience. By defining your objectives, identifying your target audience, choosing the right social media platforms, developing a content strategy, and monitoring your results, you can create an effective social media marketing strategy that drives results.

So, what are you waiting for? Get started today and start seeing the benefits of social media marketing for yourself!