Designing, building and optimizing websites that perform
Our web team is especially skilled when it comes to strategic thinking and recommending the best course of action, so you can rest easy knowing they’re here to help your business make the very best first impression it possibly can.
Work with our web performance specialists
Let’s be real: first impressions matter. Your website will be most people’s first impression of your business. From site speed and layout to user experience, a visually pleasing and user-friendly website is crucial to your online performance. Google’s recent updates all point to the importance of page experience as a ranking factor. But, just as importantly, your website is your virtual greeting – and you want to be sure you’re welcoming potential customers with a firm, friendly handshake.
Here at Cross World India, we help you put your data in order so you can get the performance insights your business needs. We base our recommendations on a firm foundation of analysis, including behavior research and customer journey mapping, so that your website doesn’t just look appealing – it is made to perform. Tracking and testing vital parts of any of our web builds so that we can make sure that our optimizations lead to conversions.
All Web Services
User Experience Design
Design and Development
Hosting Management
Web Maintenance
CMS Web Design & Development
E-Commerce Web Design
Our Web Performance Offering
Research and User Experience
- Including user behavior research, customer journey mapping, funnel analytics, usability testing, accessibility, design, user testing, user interface design, and customer experience
Conversion Rate Optimisation (CRO)
- Including hypothesis, A/B, and multivariate testing, behavioral economics and landing page optimization.
Design and Development
- Including web migrations, hosting, web maintenance, and development
Web Analytics Deployment
- Including Google Analytics and Tag Manager audits, setup, and custom implementation.
Frequently Asked Questions
UX (user experience) can help you understand how your users connect and interact with your brand. Our UX research can help you:
- Understand how users really experience and engage with your website
- Evaluate and optimize prototypes and ideas based on UX
- Discover customer needs and business opportunities you haven’t thought of yet
- Find and fix hidden problems within your website
- Provide UX that outperforms your competition
- Understand each user interaction across complete customer journeys
- Build a more comprehensive picture of your target audience(s) to allow for better marketing efforts
We execute UX optimization in the following ways:
- User behavior research and analysis
- Competitor analysis
- Customer journey mapping and funnel analysis
- Persona creation (together with our incredibly talented content team)
- User experiences, such as usability, accessibility, design, content and user testing
- UX workshops
Our team of CRO experts devises strategies that are bespoke to your needs and commercial objectives, so it changes depending on each client. But the bottom line is that we are here to help you improve user conversion.
We provide conversion optimization management services and build robust and continuous testing frameworks to generate more revenue.
We can help you improve user conversion with the following tactics:
- Performance and site speed audits
- Strategic thinking
- User testing and recording
- A/B and MVT testing
- Design testing
- Landing page creation and optimization
We do! We love building beautiful websites that exceed our client’s expectations in terms of UX, conversion rate, and speed performance. However, we are not a web agency – we are a performance marketing agency, so our team is best placed to design and build focused, highly-optimized, small websites (both e-commerce or informational) instead of big enterprise sites.
We believe that websites need to be fast and secure while still meeting the needs of an ever-changing online landscape, as well as your business goals. To achieve this, we use GatsbyGS, a static site generator, to pull content directly from your CMS or other data sources, giving you quick-loading, optimized websites with the most up-to-date online security.
This decoupling of the CMS and website means your content managers can enjoy the familiarity and user-friendliness of WordPress or Craft, while your developers and designers are free to implement bespoke designs and user journeys with almost no limitations. This approach ensures your website can evolve seamlessly with your business.