Insight and Strategy
Devising and delivering digital marketing strategies, from research to results.
Sitting above our specialist teams is the Insight and Strategy department, responsible for our research and strategy services and the strategic coordination of cross-channel campaigns of all sizes.
If digital marketing is a journey, our Insight and Strategy team is your ultimate travel companion. Not only do they plan the route and remind you what to pack in your suitcase before you leave, they remember the extra things that turn a trip into an adventure worth taking – like jam sandwiches for the road. Call them researchers, planners, and project managers… but their preferred title is ‘partners’ in your digital success.
The power of joined-up thinking
Our experience enables us to devise and deliver powerful digital marketing strategies, from research to results. The foundation laid by our insight work is the bedrock of all your online activity: from the competitor analysis that informs your choice of channel tactics, to the audience research used to build your paid media targeting, to the messaging strategy that guides your onsite and ad copy.
Our strategists work closely with Passion’s channel specialists to ensure that macro thinking at a business-objective level is always present, as well as the depth and rigor of day-to-day execution.
Our Research and Insight Capabilities
- Auditing of existing digital activity
- Competitor analysis
- Consumer and sector analysis
- Audience profiling and persona creation
- Keyword research and search intent analysis
- The tone of voice guidance and messaging strategy
Our Strategy and Planning Capabilities
- Channel identification and prioritization
- Target and KPI setting and forecasting
- Devising and implementing cross-channel strategies across paid, owned, and earned media
- Performance dashboard creation and maintenance
- Brand and product launch strategies for startups
All Insight and strategy services
Data-Driven Digital Marketing Strategy
Strategy and Planning
Research and Insight
Audience Research
Frequently Asked Questions
Digital strategy refers to the planning and execution of your digital marketing activity. Usually, strategists will sit above the digital disciplines – SEO, PPC, Social Media, Content, etc. – and look at the overall effect of the activity on business objectives rather than channel-specific tactics and KPIs.
That is absolutely fine, it’s our job to properly assess your unique situation and find a best-fit solution within your budget. The research we recommend carrying out at the start of any project will equip us with all the information we need to put together a single or multi-channel strategy.
Yes, we love working with ambitious startups! We don’t have a one-size-fits-all solution for launching a new business – every category and audience is different, as are every client’s budget and growth expectations. We pride ourselves on our strategic thinking and our honest approach to getting the most bang for your buck.
We have designed and implemented go-to-market launch strategies for brands in a range of sectors, including health and wellness, food and drink, and emerging technology. If you are a startup brand with growth ambitions and investment secured, do get in touch to find out how we can help you.
Insight and Strategy
Insight and Strategy
Insight and Strategy
Insight and Strategy
Insight and Strategy
Website Designing Company In India
Digital Marketing Company In India
Digital Marketing Agency In India
Website Designing Agency In India
Sitting above our specialist teams is the Insight and Strategy department, responsible for our research and strategy services and the strategic coordination of cross-channel campaigns of all sizes.If digital marketing is a journey, our Insight and Strategy team is your ultimate travel companion. Not only do they plan the route and remind you what to pack in your suitcase before you leave, they remember the extra things that turn a trip into an adventure worth taking – like jam sandwiches for the road. Call them researchers, planners, and project managers… but their preferred title is ‘partners’ in your digital success.