Research and Insight
Social Media Marketing Agency in India
Research and Insight Specialists
As a performance marketing agency our approach is always driven by data, regardless of the size of the brand we work with or the project we focus on. No vague, handwavy notions or gut feelings here – to get that data we need a solid foundation of research.
Know your Audience
A thorough understanding of your ‘now’ audience, as well as your ‘growth’ audience, will underpin all aspects of your digital strategy, from the look and feel of your website and social platforms to your content/messaging strategy and media targeting. We can support brands with a range of detailed research pieces.
Our Research and Insights Offering
Auditing of existing digital activity
- What activity, if any, are you currently running online? How is it performing? Do you have a clear set of objectives per channel, and are you achieving them?
Competitor analysis
- Who are your competitors in and out of the sector and what can we learn from their website, socials, brand positioning, content, messaging, etc.? What should we be looking to adopt?
Consumer and sector analysis
- What more can we understand about your market and consumers? What are their likes and dislikes, and where might we be able to find them online?
Audience profiling and persona creation
- Which audiences should you prioritize? What messaging will appeal to them, and what channels/tactics should you use to engage them?
Social listening
- What conversations are going on in and around your business’s sector, and where are they happening? Who are the key voices and what are they saying?
Keyword research and search intent analysis
- What is your audience searching the web for? What does this imply about their attitudes, behaviors, and motivations? How does this translate into messaging and media strategies?
UX auditing
- How well does your website stack up against recognized user experience standards? How are your customers navigating your site, and where are their pain points, questions, and issues?
Tone of voice guidance and messaging strategy
- Does your brand’s voice reflect your mission, vision, and values? Are you communicating the right USPs to the right audiences?
All organic services
Data-Driven Digital Marketing Strategy
Strategy and Planning
Audience Research
Frequently Asked Questions
We use the market-leading tool Global Web Index to access audience survey data across 40+ countries and 40,000 attributes. This allows us to provide accurate and insightful research pieces that are completely bespoke to your industry and proposition.
We turn our valuable audience insights into actionable marketing personas that can be used to inform channel strategies. Persona work is often expensive, unfounded and quickly forgotten once the project is over – by basing our personas on proper data, we can make a watertight business case for our strategic decisions.
We work closely with our UX team to identify and rectify any blockages in user journeys on your website, using tools such as Google Analytics and Hotjar in a data-driven approach designed to improve your CRO and benefit all other digital channels.
The tone of voice is the ultimate expression of your brand and an important part of your brand equity, so it’s important that it is clearly defined and consistent. We host a workshop involving all key stakeholders that allows us to evaluate your current messaging and formulate clear tone of voice guidelines. We then work with the Content team to roll this out across your onsite content as well as in your ad copy.